American Express UNSTAGED
Feb 
13th
, 
10:30pm 
EST

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7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

September 18 | 6PM ET / 3PM PT

September 
18th
 at 
8:00pm
American Express UNSTAGED
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September 
18th
 at 
8:00pm
American Express UNSTAGED
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September 18
6pm EST

American Express UNSTAGED is back with a special virtual performance from Alicia Keys to unveil her new album, ALICIA. This is a one-night only event, so don’t miss your chance to be among the first to watch Alicia Keys perform her new album.

AMERICAN EXPRESS® CARD MEMBERS:

Enjoy an exclusive Amex UNSTAGED experience with extended behind-the-scenes access, a virtual group meet-and-greet with Alicia Keys, and special merch! Available while supplies last. Terms Apply.

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American Express UNSTAGED
Feb 
13th
 at 
10:30pm
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Feb 
14th
 at 
11:30pm 
EST
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American Express UNSTAGED

American Express Unstaged: Alicia Keys

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What You'll Learn

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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RSVPs are now closed.

Click here to watch the American Express UNSTAGED performance with Alicia Keys. The show begins at 6PM ET/3PM PT.

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